Bachelor of Creativity (Digital Media)

Bachelor of Creativity (Digital Media)

Stand out from the crowd and let your style shine with the final year of this programme. Build on the knowledge and skills you have acquired to create an industry-ready portfolio. Learn from industry professionals who will teach you the skills to be work-ready.

What you will learn

The Bachelor of Creativity combines core courses with specialist major projects. Core courses include Contexts and Practice, and Creative Enterprise. Major projects draw from the following:

  • Applied Technologies which includes 2D and 3D making and modelling. Concept drawings for imaginative worlds are realised through a process of physical prototyping, which utilises laser cutting, 3D printing and virtual reality skills. 
  • Digital Studio’s. Interactive multimedia design is the primary focus, which includes website design, mobile app prototyping, interactive media and animation and 3D modelling and visualisation for screen-based content.  
  • Design and Creative Studio’s. Graphic, illustrative and motion design outcomes are produced by using Adobe CC applications including InDesign, Illustrator, After Effects and Photoshop.  
  • Image Making. Original content for major projects is created through drawing, and by using and experimenting with traditional printmaking and photography techniques.

Entry requirements

For ākonga, at the start of their study journey, we encourage you to complete the  and the  or have evidence of prior learning before enrolling in this programme.

It is helpful for students to have access to a laptop of sufficient capability and Adobe Creative Cloud software to meet programme requirements.

International students

IELTS 6.0 (no band lower than 5.5)

Find your country's equivalent academic entry requirements here

*International fee displayed is for 1 year of study (equivalent to 120 credits) and does not include insurance, administration and student service fees. For more details, please email:

Offering institute

This qualification is offered by Whitireia and WelTec.

On 1 September 2022, the operations of Whitireia and WelTec transferred to the Whitireia and WelTec business division of Te Pūkenga – New Zealand Institute of Skills and Technology (Te Pūkenga). As part of this, all existing Whitireia and WelTec programmes transferred to Te Pūkenga.

Whitireia and WelTec are part of Te Pūkenga - New Zealand Institute of Skills and Technology Learn more

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